Sometimes, the funniest jokes are the ones you need to look at twice. That’s exactly what happened when a photo of what seemed like an ordinary license plate from Perth went viral for its clever hidden message. The plate, reading “370HSSV,” looked innocent at first—until someone turned it upside down and revealed its amusing secret.
Shared on Facebook by a user named Jeffrey, the image quickly gained popularity, with many praising the driver’s wit. Western Australia’s transport authorities are known for their strict review process, rejecting nearly 1,000 personalized plates last year for being offensive or inappropriate. Some, like “BUYAGRAM” and “F4K3 T4XI,” were obvious no-goes, while others, such as “SAUC3D,” were considered too risqué.
But this particular plate? It slipped right through, showing that sometimes, the best tricks are hidden in plain sight. The internet loved the driver’s clever wordplay, turning an ordinary license plate into a viral hit. It’s a perfect example of how a touch of creativity can spark joy—and laughter—in the most unexpected ways.
