Sports Media Prepared to Accelerate Through Market Fluctuations

Sports Dominates Media Upfronts as Demand for Women’s, College, and Pro Sports Surges While the rising popularity of Caitlin Clark and women’s basketball has boosted demand for WNBA and college hoops inventory, other women’s sports may face challenges during an economic downturn. With broadcast TV’s scripted content development waning—pre-pandemic, the 2019-20 upfront featured 59 pilot…

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