Kim Kardashian and her SKIMS brand are back with an exciting update to their popular viral Nipple Bra. Introducing the Ultimate Pierced Nipple Push-Up Bra, a daring new take that delivers an edgy, provocative look—without any needles involved.
This standout piece is priced at $74 and is available in three versatile shades: Clay, Sienna, and Onyx. Building on the original push-up design, it now features removable faux nipple barbells, adding a flirty, sexy touch to your everyday wardrobe. Truly a fashion-forward statement.
“Our sexiest bra just got even hotter,” SKIMS teased in a campaign video, promising “the ‘Ooo’ without the ouch.” Check it out below.
Khloé Kardashian recently gave her stamp of approval to the upgraded nipple-bra during an episode of The Kardashians, and Kim Kardashian discussed it in an interview with Jimmy Kimmel last year.
Kim revealed that the original bra, designed to create a consistently perky look with a built-in nipple shape, was inspired by her own anatomy. She also shared the heartfelt significance behind the design, noting that it has helped breast cancer survivors regain confidence after undergoing mastectomies.
The new version has generated buzz among fans, with many eagerly awaiting its launch. The collection drops tomorrow, May 22, at 12 PM ET on SKIMS’ official website. One fan commented under the promo video, “Wish this existed 10 years ago before I got mine pierced lol,” while another said, “I actually love this because I’ve always wanted this look, but I’d never put myself through the pain of piercing.”
Scroll through images of The Ultimate Pierced Nipple Push-Up Bra below and check out the teaser trailer above.
