The worlds of luxury and artistry came together in New York City on October 15th, 2025, as Curtis “50 Cent” Jackson and Lalique unveiled the exclusive 505 Edition Branson Cognac at a private launch event held at the sophisticated Lalique Townhouse in Manhattan.
The evening exuded elegance and star power, with Lalique’s Executive Chairman and CEO, Silvio Denz, joining Jackson in welcoming VIP guests. Attendees raised their glasses in celebration of the debut of this remarkable collaboration between Sire Spirits and Lalique.
Founded in 2018, Jackson’s Sire Spirits—home to Branson Cognac and Le Chemin du Roi Champagne—was established on a legacy of excellence and innovation. By 2019, Jackson turned to Lalique, the renowned French crystal house, to craft a decanter that would embody his vision of luxury and artistry.
Their collaboration began with a creative session in 2020, where Jackson, Lalique’s Artistic and Creative Director Marc Larminaux, and Lalique’s CEO Silvio Denz, set out to fuse the craftsmanship of fine cognac with the sculptural mastery of French crystal. The result is a breathtaking vessel crowned with a majestic lion, symbolizing strength and mastery—each piece meticulously hand-blown, engraved, and signed in Alsace.
“This cognac represents a legacy I want to pass on — the nectar will still have a story to tell, and the crystal carafe will endure as a unique piece of art,” 50 Cent stated in a press release.
“It’s more than just a cognac—it’s a manifesto, a bridge between French heritage and the American dream, reflecting my strong belief in conscious capitalism,” he added. “It embodies an aspirational lifestyle. Through Lalique’s artistry and my Foundation’s mission, we’ve created something timeless that will inspire for generations.”
Silvio Denz, Executive Chairman of Lalique Group, shared his enthusiasm for the collaboration. “I am honored to work with Curtis ‘50 Cent’ Jackson, a true visionary,” Denz said. “Although we come from different worlds, we share core values: audacity, excellence, and creativity. Together, we have pushed the boundaries of imagination.”
VIBE was on hand to capture moments from the celebration, gathering snapshots of the distinguished guests who toasted to this remarkable partnership and the debut of their extraordinary creation.
505 Edition Branson Cognac by Curtis “50 Cent” Jackson x Lalique Launch
“50 Cent Celebrates the Launch of the 505 Edition Branson Cognac by Curtis ’50 Cent’ Jackson”
505 Edition Branson Cognac by Curtis “50 Cent” Jackson x Lalique Launch at Maison d’Artiste
“50 Cent Celebrates the Launch of the 505 Edition Branson Cognac by Curtis ’50 Cent’ Jackson”
