Beyoncé Stuns in Promotional Video for Hair Care Brand ‘Cecred’ Now at Ulta Beauty
Beyoncé has captivated her fans with a glamorous new promotional video for her hair care brand, Cecred, which is now available at Ulta Beauty stores across the US.
In the Instagram clip, the 43-year-old superstar dazzles in a sleek black dress featuring a plunging neckline and silver beaded accents, as she applies Cecred nourishing hair oil to her luxurious, voluminous curls. She accessorizes the look with bold jewelry and stunning makeup.
A delightful surprise in the video is her mother, Tina Knowles, who joins in promoting the product alongside staff members at a Cecred salon, just before it hits the shelves at Ulta Beauty.
The caption for the post reads: “Operation Cecred at Ulta Beauty is officially complete, thanks to the big boss herself, @beyonce!”
Beyoncé emphasized the significance of the collaboration with Ulta, stating it marks an important step in connecting consumers with Cecred: “We’ve helped people build a deeper connection with their hair. The partnership with Ulta is a historic moment for our brand.”
